Moreover, a three-dimensional G-Matrix pattern was applied to the sharp and intricate metal structure of the Crest Grille, the symbol of Genesis, to accentuate the imagery of a futuristic electric car. In particular, the two-lined Quad Lamps symbolize Genesis’ unparalleled technology and design. The double-layered bumpers also create a strong impression. The front of the Genesis X features a low, yet broad silhouette thanks to the combination of the shield-shaped Crest Grille, which represents the brand’s inherent dignity and pride, and the two-lined headlamps, which cut through the wheel arch. “The signature Two Lines theme and sustainable luxury will be blueprints for the futuristic designs and state-of-the-art technologies that Genesis seeks to adopt in its future models.” “The Genesis X Concept can be described as the ultimate vision of Athletic Elegance, the inherent design language of Genesis,” said SangYup Lee, Head of Genesis’ Global Design. The film can be viewed through Genesis Worldwide and local social channels. To mark the occasion, Genesis partnered with award-winning director, Jason Bergh, in the creation of a film highlighting the dynamism of California’s car culture, Genesis’ pioneering spirit, and the promise of a sustainable future for all. The X Concept was presented on March 26 on a private rooftop in Los Angeles. The name ‘Genesis X’ is a combination of Genesis and the letter X, which symbolizes a “hidden hero.” The Two Lines theme, which is applied throughout the interior and exterior, including electric charging devices, embodies the design language of future Genesis EV models. In particular, the new concept car is a high-performance GT that maximizes use of the Two Lines design element that Genesis is known for. The Genesis X Concept is the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts, and epitomizes its new take on sustainable luxury car design.
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